Of course, the film Jhootha Hi Sahi has been in the make for a while now. And John Abraham has been working for quite some time in it. But recently he played a stunt at Gulmohar Road, in Juhu, Mumbai where a huge poster was hung that wrote ?John is a Liar? in capitals. The poster was actually about 30 feet up from the ground, about four storeys high. But John decided to go up and uncover it, by climbing up and then unraveling the poster of his new film Jhootha Hi Sahi.

A lot of people in the spectators later said that in the film poster John did not look at himself at all. The actor later said that the entire process of unveiling gave him a huge rush of adrenaline, and though the risk of the stunt was great, John was happy he took the challenge. The film features Abbas Tyrewala's wife Pakhi in the female lead opposite John, and it was initially called 1-800 Love.