The producer of the film Christian Brothers denied all allegations that the film's rights have already been sold to a popular Malayalam movie channel for a considerable amount of money. The sum of the amount was told to be something in the lines of Rs 3 Crores. However, the producer, who was extremely upset about his film?s rumors clarified that it was not sold at all, and the mutual decision of everyone associated with the movie has been to wait for the film's rights to be sold off when the film was released, and not before.

Apparently the rumor went that the movie rights for the film has been sold for over 3 Crores, a record amount that is not supposed to be legal, thanks to the Television Channel rights in Kerala who have come to the decision that the maximum amount paid would be to the tunes of Rs 1.75 Crores, even for a superstar movie.

The strict policy has led to the market leaders getting better deals over the months, and they have bid wars between themselves to compete against each other. However this has not yet happened for Christian Brothers, it seems.